Get to know IVY Period & Pregnancy Tracker, by Bellabeat​

The top-growing app when it comes to cycle, pregnancy, and fertility tracking. Owned by Bellabeat, renowned for their woman-led concepts, IVY Period & Pregnancy Tracker is the go-to app when it comes to tracking and understanding your cycle’s health across all phases and reproductive journeys.

OUR MISSION

Shaping Women’s Health & Well-Being

Founded in 2014, Bellabeat is the company that developed one of the first wearables specifically designed for women and has since gone on to create a portfolio of digital products for tracking and improving the health of women.

Focusing on creating innovative health and wellness products for women, our mission is to empower women to take control of their health by providing them with technology-driven solutions that blend design and function.

With love, Urška Sršen

Co-founder & CPO

What we do

Not only is Period Diary run by and tested on women, but it’s also the go-to solution for all your cycle, fertility, pregnancy, and postpartum needs.

Algorithms based solely on your data and logs​

Smart Insights

Biometric and lifestyle data collected and analyzed to optimize your life and make living in sync with your cycle that much simpler.

Algorithms based solely on your data and logs​

Women-Centric

Algorithms, technology, designs, and ideas created for women by women, and tested on women – the only ones on the market doing so.

Algorithms based solely on your data and logs​

Holistic Approach

Sync body, cycle, and mind to achieve personal goals and better well-being with easy-to-incorporate recommendations by Coach.

Algorithms based solely on your data and logs​

Inclusive

Content created to empower users to embrace their own confidence and happiness while garnering inner-peace through self-understanding.

Meet our Medical Board of Experts & Advisors

Welcome to our panel of esteemed medical experts, a team committed to providing you with accurate, reliable, and up-to-date health information, guiding you to make informed decisions for a happier, healthier life.

CHIEF MED OFFICER
Associate professor in gynecology and obstetrics, OB-GYN, maternal-fetal medicine specialist
Bellabeat Expert
Medical director, physician specializing in neurological and sleep conditions
Bellabeat Expert
Certified personal trainer and menstrual cycle health coach
Bellabeat Expert
Obstetrics and gynaecology doctor/OBGYN resident
Bellabeat Expert
Physician, obstetrics and gynecology
Bellabeat Expert
Specialist in gynaecology and obstetrics Subspecialist in human reproduction
Medical Advisor
Medical director and reproductive endocrinologist
Bellabeat Expert
Licensed naturopathic doctor with a clinical focus on endocrinology and fertility
Medical advisor
Licensed naturopathic doctor with a specialization in fertility treatment

Bellabeat represents more than just a brand; it’s a testament to empowering women through technology. For us, it’s about creating a future where wellness is seamlessly integrated into every aspect of our lives.

We’re not just designing products; we’re nurturing a community and movement towards holistic health, driven by innovation and a deep understanding of the unique health journeys women experience.

Urška Sršen

Co-founder & CPO

Our awards

Get your own plan in less than 5 minutes

Choose your goal below and let us help guide you the rest of the way.

Get your own plan in less than 5 minutes

Get your own plan in less than 5 minutes

Choose your goal below and let us help guide you the rest of the way.